Industry Dive, the leader in business journalism, has released its latest innovation: self service event promotion, a digital solution for companies looking to promote their upcoming B2B events.
Capitalizing on the success of the DiveWire press release distribution platform, event promotion provides a seamless avenue for sharing event details across any of Industry Dive's 37 publications, ensuring maximum exposure to industry executives. The self-service functionality empowers users to promote both in-person and online events instantaneously.
The event promotion tool supports a diverse range of gatherings, including conferences, trade shows, webinars, and virtual events. Users can effortlessly include vital details such as topic and location information and links to landing or sign-up pages, with the option to schedule promotions for future dates. Events showcased through the event promotion tool receive prime visibility in the Industry Dive publications of their choosing, featuring prominently in the sidebar and dedicated events page, as well as inclusion in one of our daily newsletters.
"Industry Dive is thrilled to launch our latest offering, self service event promotion, which shows our continued commitment to empowering business professionals worldwide," said Megan McCoskey, VP of Product. “We've been listening to our readers who are not only seeking information about industry changes, but also opportunities to connect with their peers or hear from industry experts in person and online. Event promotions will allow for quicker and more comprehensive distribution of event offerings."
Industry Dive is a leader in business journalism, reaching over 15 million decision-makers who rely on our news, insights, and in-depth analysis to make complex decisions. Our 100+ full-time reporters keep their fingers on the pulse of trends that move markets. We pride ourselves on having both the widest reach in B2B journalism and the most engaged audience.
We leverage this editorial expertise to create brand content that complements our coverage and serves as a resource for leaders who control budgets. We also connect marketers with this audience through well-executed and targeted campaigns that raise brand visibility and drive new business. Most of all, we live by our core value: Serve the reader. Serve the client.