The Latest

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    New Kroger CEO wants to accelerate turnaround

    The company will focus on improving the store experience and cutting prices as it strives to grow faster, said Greg Foran, who recently took over as the grocer’s chief executive.

  • Customer with water in his cart is shown shopping inside a Costco store.
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    Joe Raedle via Getty Images
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    Costco ties digital personalization to $470M in sales growth

    Personalized product recommendation carousels and modernized display pages are driving e-commerce sales and traffic, CFO Gary Millerchip said.

  • agentic commerce AI payments fraud retail sales merchants
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    How agentic AI is shifting the digital shopping landscape

    Agentic AI is throwing a wrench into the brand-customer relationship, as customers increasingly seek out third-party AI tools to research brands and services and shop.

  • Delta Airlines planes sit parked at Hartsfield-Jackson Atlanta International Airport on June 28, 2024 in Atlanta, Georgia.
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    Andrew Harnik via Getty Images
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    Delta shakes up CX, customer service leaders

    Chief Customer Experience Officer Erik Snell will become CFO, while current CFO Dan Janki will oversee customer care as chief operating officer.

  • Exterior of the new Victoria's Secret DC store
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    Dani James/CX Dive
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    Victoria’s Secret & Co. ends Adore Me subscription offering

    The intimates company also initiated a strategic review of the personal styling service DailyLook, which it acquired through the Adore Me transaction.

  • Two customers shop at an H-E-B grocery store.
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    Brandon Bell via Getty Images
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    Financially squeezed consumers forego brand loyalty in search of value

    Brands that consistently communicate their value and emphasize convenience are best positioned to maintain loyalty, EY-Parthenon found.

  • Two shoppers leave a Best Buy store.
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    Spencer Platt via Getty Images
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    Best Buy wants to be at the forefront of agentic AI discovery

    “As agentic commerce matures, we want to serve our customers in new ways, both on and off of platforms,” CEO Corie Barry said.

  • A person uses an AI chatbot on a smartphone while sitting in front of a computer
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    What’s essential for AI shopping assistant success

    The biggest risk isn’t falling behind on deployment — it’s deploying before the organization is ready, experts say.

  • mobile wallets digital commerce Apple Google Samsung Badge technology
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    Apple, Google wallets get personal

    Beyond payments, the digital wallet is a platform for commerce with software startup Badge trying to help brands expand their wallet presence.

  • A person stands between shelves of items in a Target store with shopping carts
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    Joe Raedle via Getty Images
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    Target plans $1B investment in the guest experience for 2026

    “It's about doing the work to build connections with new guests, deepen relationships with existing guests, and earn back trust,” CEO Michael Fiddelke said.

  • Customers check in for Southwest flights with their bags.
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    Michael Ciaglo via Getty Images
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    Southwest continues ‘refining’ assigned seating

    Southwest says it's taking customer feedback to heart and is improving the boarding experience with better balanced boarding groups, more overhead bins and designated bin space for extra legroom reservations.

  • A person walks past the metal and glass doors of a TD Bank branch. The doors read "America's Most Convenient Bank."
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    Spencer Platt / Staff via Getty Images
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    TD aims to retain its branch ‘essence’ amid brand refresh

    As the bank leans into digital banking, it wants to meet evolving consumer expectations, deepen relationships and retain customers.

  • A Michaels arts and crafts storefront
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    The image by Rowanswiki is licensed under CC BY 1.0
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    Michaels revamps loyalty program with an eye on top-spending customers

    The craft retailer is revamping its tiers, adding another rewards level for its most loyal — and spendy — customers.

  • Call center agent answering incoming calls with a headset.
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    Gartner challenges assumption that AI will be cheaper than human support

    AI is supposed to cut customer service costs, but Gartner predicts that by 2030, costs per resolution for generative AI will exceed $3 — more than many offshore agents.

  • Close-up of a screen displaying various app icons, including ChatGPT, GeForce NOW, and Duolingo.
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    photo_Pawel via Getty Images
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    Duolingo looks to limit friction as key metric of growth slows

    Adding ads and subscription upsells to the free experience has increased revenue, but it  comes at the expense of daily active user growth, CEO Luis von Ahn said.

  • An employee uses a handheld device to check inventory in a retail toy aisle.
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    Brandon Bell / Staff via Getty Images
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    The No.1 barrier to exceptional service, according to employees? Staffing.

    Staffing concerns have increased at the same time that employers are reducing headcount and asking employees take on more work, Gallup found.

    Updated Feb. 27, 2026
  • Interior of Manassas, Virginia, Sprouts
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    Peyton Bigora/CX Dive
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    Sprouts names first-ever chief customer officer

    The creation of the position comes as price-conscious and less-engaged shoppers have held back Sprouts’ financial performance.

  • A Papa John's sign.
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    Joe Raedle / Staff via Getty Images
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    Papa Johns plans CX upgrades following corporate cuts

    The pizza chain will enhance its app with an AI-powered food ordering agent in the coming quarter, CEO Todd Penegor said.

  • A young woman looks concerned at her phone.
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    The dark side of personalization

    “If you can’t explain it to the customer… then you should not be personalizing,” Qualtrics’ Isabelle Zdatny said.

  • A Lowe's employee in a red vest walks alongside a customer through a store aisle.
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    Courtesy of Lowe's
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    Lowe’s CEO credits AI for ‘dramatic improvements in customer service’

    The Mylow AI assistant is particularly helpful for new associates, providing them with product knowledge when they engage with customers, CEO Marvin Ellison said.

  • People and a dog going into a clothing store.
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    Daphne Howland/CX Dive
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    Will Gap’s new loyalty program meet the moment?

    Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

  • Passengers check in for United Airlines flights at the airport
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    Scott Olson via Getty Images
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    United Airlines changes loyalty program with ‘carrot, stick’ approach

    MileagePlus members who don’t carry a United credit card will earn fewer miles, but the airline will reward credit card loyalty members with more miles and more discounts.

  • Exterior of Raley's O-N-E Market supermarket in El Dorado Hills, California
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    Permission granted by Raley's
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    Raley’s newest loyalty initiative automatically delivers discounts

    The new program benefit applies discounts at checkout when shoppers enter their phone number, saving them from clipping coupons.

  • A customer shops for lumber at a Home Depot store
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    Justin Sullivan/Getty Images via Getty Images
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    Home Depot creates store-level customer service management role

    The operations experience manager oversees the operational processes associated with interconnected shopping and fulfillment experiences.

  • Young woman working in a call center.
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    AI isn’t replacing that many jobs — yet

    Companies that laid off workers for AI didn’t do so because the technology was so successful, but to move resources to invest in the technology.