The Latest

  • A man changes a tire, while a woman talks on the phone in the background.
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    Field service turns to AI to give technicians more time with customers

    AAA Roadside Assistance sped up its response time to customers by 5 minutes after deploying Salesforce’s field service management software.

  • Shot of Chewy website with product listings
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    Joe Raedle via Getty Images
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    Chewy’s customer care AI tools reduce handle times, lower costs

    CEO Sumit Singh said AI tools “improve on the ability for us to self-serve customers that then drives reduced contact rates, which then directly leads to lowering of costs.”

  • Digital price tags on display in a trade show booth
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    Sam Silverstein/CX Dive
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    NJ lawmakers advance bill that would limit dynamic pricing methods

    The measure is among a number of state-level legislative efforts aimed at restricting retailers from using data about consumers to customize prices.

  • A person uses their phone in front of a Booking.com sign.
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    Sean Gallup via Getty Images
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    Booking.com points to human support as its ‘differentiator’

    The online travel agency is using AI to route customers to the best channel on first contact and to contextualize customers’ inquiries for service representatives.

  • Chatbot conversation. Person using online customer service with chat bot to get support. Artificial intelligence and CRM software automation technology. Virtual assistant on internet.
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    Agentic AI is finally starting to pay off for customer support

    Nearly two-thirds of service leaders reported higher agent productivity, with 39% reporting lower cost per contact, according to Deloitte Digital.

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    Why knowledge management is a prerequisite to AI deployment

    "The industry is learning the hard way that a large language model is like a brilliant engine, but knowledge is the fuel," WalkMe’s KJ Kusch said. "If you put sludge in the tank, the car isn't going anywhere.”

  • A person holds a smartphone that shows tracking information for a delivery order from Domino's
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    Courtesy of Domino's
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    Domino’s uses AI to improve Tracker pickup and delivery times

    The tracking engine combines inputs from team members with machine learning to offer more accurate time estimates.

  • An image of a small Starbucks storefront with brown paneling and green siren logo inside an airport. Several people are sitting in chairs with luggage.
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    Brycia James via Getty Images
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    Starbucks rolls out ordering changes to unify experience across all stores

    Kiosks and scheduled orders could be coming to Starbucks cafes in airports, as the chain looks to speed up operations at high-traffic licensed stores.

  • Sven Gerjets talks with Gabrielle Fonrouge at Shoptalk Las Vegas 2026.
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    Courtesy of Shoptalk
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    How Gap Inc. is ‘leaning in’ to AI to elevate online shopping

    The apparel retailer is accelerating its digital experience with two new partnerships, CTO Sven Gerjets told an audience at Shoptalk.

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    Permission granted by Qualtrics
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    Why TruGreen’s CFO champions customer experience

    When the lawn care provider faced a retention rate lower than competitors, it looked to customer experience to drive profitable growth. 

  • A screenshot of a Home Depot member hub showing recent orders and rewards points.
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    Retrieved from Home Depot on March 23, 2026
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    The Home Depot beefs up digital shopping experience for pros

    As it pursues home improvement professionals, the retailer is enhancing the online experience with tools for better project management.

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    Daphne Howland/CX Dive
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    Why REI treats CX as a critical business function

    The outdoor retailer is focused on doubling down on its differentiators, REI’s Clay Walton-House said. That means investing in its elevated services and member experience.

  • A "Clearpay - Buy Now. Pay Later." app is seen on a phone lying on top of a red surface.
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    Alamy
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    BNPL usage surges amid affordability woes, study finds

    As more consumers turn to short-term financing, CX experts suggest retailers offer the payment option for mid- to high-ticket discretionary items — and not as a form of credit for small purchases.

  • A person shops online on a laptop and phone.
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    Shoppers want some personalization, but brands can take it too far

    Nearly all consumers are at least neutral toward back-in-stock alerts, one study found. But for some, personalization based on information they never shared feels uncomfortable.

  • The outside of a Lowe's store
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    Spencer Platt/Getty Images via Getty Images
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    Lowe’s launches subscription service for in-home maintenance

    For $99 annually, HomeCare+ subscribers can have two in-home visits a year, spanning services like electric dryer vent cleaning and electric water heater flush.

  • A glowing sign with a large X and small four seen standing in a conference center, with people blurred in motion walking by.
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    Courtesy of Qualtrics
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    3 CX priorities leaders are focused on this year

    At Qualtrics' X4 in Seattle, thousands of CX practitioners gathered to discuss how much the customer experience practice has grown, while highlighting the need for executive sponsorship and buy-in across the enterprise. 

  • Customer looks at laptop computer with a credit card in hand looking concerned.
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    Surveillance pricing threatens consumer trust and loyalty

    “If people feel like the price is based on ‘who I am’ instead of what the product actually costs, that feels really icky,” Experience Investigator’s Jeannie Walters said.

  • A woman returns an item to an sporting goods store
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    Customers check returns policies before they buy, study finds

    Generous returns policies can win over new customers, while the opposite can cost businesses customers’ trust, recent surveys found.

  • The facade of a Bob's Discount Furniture store.
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    At Bob’s Discount Furniture, customer satisfaction tops 90%

    Associates create a “low-pressure sales environment” that differentiates the furniture retailer's customer experience from competitors, President and CEO Bill Barton said.

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    How Kaiser and Dell Technologies approach data analytics for customer experience

    AI has made data analytics easier, but companies need human judgment to improve the experience, executives said at a Qualtrics X4 panel Wednesday.

  • A Williams-Sonoma store in Corte Madera, California.
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    Justin Sullivan via Getty Images
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    Williams-Sonoma aims to infuse its product authority in AI experiences

    The technology is improving customer service, product discovery and the last mile — and it may soon land in the hands of store associates, executives said on an earnings call.

  • El Pollo Loco's first LA Mex restaurants, which emphasize off-premise, opened in 2021.
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    Courtesy of El Pollo Loco
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    El Pollo Loco adds big experiences to loyalty program

    Personalized offers, bonus rewards and access to menu items and events, like the 2026 Major League Soccer All-Star Game, could boost engagement.

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    Opinion

    How CX leaders can actually prove ROI

    If CX wants more credibility, it has to stop reporting activity and start translating experience improvements into outcomes leadership already values.

  • A close-up of a digital price tag.
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    Courtesy of Walmart
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    Grocers face state and federal lawmakers’ scrutiny over ‘surveillance’ pricing

    A slew of recently introduced bills aim to restrict how retailers use consumer data to make pricing decisions and some even ban electronic shelf labels.

  • A man sits in front of a computer with a hand on his head.
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    Half of consumers prefer brands that don’t use generative AI, Gartner finds

    Consumers who are ambivalent or distrust the technology may walk away if they feel forced to use AI, one analyst said.