The Latest

  • A calculator and stethoscope rest on a medical bill.
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    A health insurance agency’s journey from pilot to full-time voice AI agent

    The majority of eHealth’s customers call during Medicare open enrollment, but after struggling with high call volume, the company turned to voice AI agents for help.

  • A phone with Tik Tok Shop pulled up.
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    Photo illustration by Ezra Acayan/Getty Images via Getty Images
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    TikTok to add AI-powered discovery and one-click checkout to its platform

    TikTok is already a source of product discovery. Now, it’s adding into the mix a conversational AI agent that can remember user needs, and it’s making purchasing on its platform even easier. 

  • Visa Mastercard interchange fee litigation merchants Brooklyn federal court Walmart
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    Walmart defends pricing practices, again

    The retailer says it won't renew a key patent that could leverage scan-and-go tech to personalize prices. It's one of several that has drawn the attention of a progressive advocacy group.

  • A person looks at their phone while repairing a sink.
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    Home Depot and Lowe’s share a common goal for their AI assistants, but their strategies diverge

    CX Dive spoke with the two retailers to understand how their AI assistants are helping shoppers navigate the tricky home improvement category.

  • People walk through a convention hall.
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    Bryan Wassel/CX Dive
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    Top customer experience events to attend in 2027

    CX practitioners can hear from other leaders, analysts and executives and discuss strategies to surmount new and perennial experience challenges.

  • People walking down a city street.
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    Daphne Howland/CX Dive
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    Gap unveils AI-assisted shopping, three decades after its first website

    Starting Monday, customers can get recommendations from the Alta Daily and Daydream platforms. Banana Republic and Old Navy are also launching conversational shopping agents.

  • A person uses an AI chatbot on a smartphone while sitting in front of a computer
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    Consumers favor AI shopping assistants from brands they already use and trust

    Companies should be wary of leveraging brand trust when considering the rollout of an AI shopping assistant.

  • People walking by Nordstrom's New York City store at the holidays.
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    Daphne Howland/CX Dive
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    Retailers, consumers both on edge as the holidays approach

    Consumers are starting their holiday shopping earlier and seeking value, as rising prices pressure budgets.

  • Woman talking on phone having unpleasant conversation and looks stressed.
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    Customers say AI has made their service experience worse

    Customers have two big complaints from their AI interactions: they can’t reach a person when they need to and they have to repeat themselves, an Alchemer survey found.

  • DoorDash and other dining apps on a mobile phone.
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    DoorDash customers can now discover and order via text

    The feature lets customers ask for suggestions, place repeat orders, and complete order transactions without opening the app.

  • Exterior of a store.
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    Courtesy of Schnuck Markets
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    How Schnucks brought its AI shopping assistant to life

    The Midwestern grocer wanted to help its shoppers solve the eternal question of “what’s for dinner?” But first, it had to clean up its data.

  • Shoppers walk through a Macy's department store on Black Friday. A sign reads, "Give Love."
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    Kamil Krzaczynski via Getty Images
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    3 numbers on what customers want from holiday CX this year

    The busiest shopping period is approaching fast, and consumers’ plans for how they’ll approach their gift-buying sprees are becoming clear.

  • An image of an orange bag with Grubhub and pizza boxes.
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    Permission granted by Grubhub
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    Grubhub tests rewards to boost dine-in traffic in NYC, Chicago

    Customers will be able to choose from three personalized weekly rewards to use at partner restaurants and then receive Grubhub credits.

  • A woman talks on a headset in front of a computer.
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    Why pet insurer Pumpkin leaves customer warm calls to its AI agent

    With its voice AI Poppy, the company is achieving a higher rate of customers transferring to a licensed human agent, higher sales conversion rates and improving NPS and CSAT interaction scores.

    Updated Oct. 2, 2026
  • A person wearing jeans and a sweater holds a credit card over a laptop, with a blurry holiday tree in the background.
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    Consumer AI use a boon for the holidays as AI traffic doubles

    Consumers using AI engage with brands’ offers at a higher rate than non-AI traffic and generate more revenue per visit, a survey from Adobe found.

  • Hand holding a mobile phone with image of a credit card that says Bill Payment and has a red Pay button.
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    When payment friction becomes a CX nuisance, it often leads to payment delays

    More than one-third of consumers have delayed making a payment due to an overcomplicated process, a survey by Datos Insights and Solutions by Text found.

  • Travelers stand at a check-in area in front of an Alaska Airlines sign.
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    Mario Tama via Getty Images
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    Alaska Air will let loyalty members decide how their points accrue

    The carrier is giving Atmos Rewards members the ability to customize how they earn points — by distance traveled, price paid or segments flown — to better fit customers’ specific travel needs.

  • Call center agents handle customer service at desks
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    How one BPO is positioning for an AI future

    As AI automates more customer service interactions, BPOs like TaskUs are figuring out where people will remain in the loop.

  • A clothing store associate helps a customer.
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    Where do associates fit in an AI world?

    Customers are arriving at stores more educated than ever, but associates still need to support or build on what those shoppers learned from AI, experts say.

  • A close-up of a digital price tag.
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    Courtesy of Walmart
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    Walmart CEO addresses personalized pricing concerns

    John Furner issued a letter attempting to dispel pricing concerns about digital shelf labels and Sparky, but some say a Walmart patent leaves the door open.

  • Costco
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    Justin Sullivan via Getty Images
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    Costco aims to build loyalty with younger shoppers

    Improvements to personalization and partnerships with delivery companies are helping the retailer appeal to members under 40, executives said on an earnings call.

  • The logo of a Marriott hotel
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    Brandon Bell/Getty Images via Getty Images
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    Marriott appoints loyalty SVP

    Chris Buckner joins the company as it looks to enhance the “meaningful experiences” it offers to Marriott Bonvoy members, per Chief Customer Officer Peggy Roe.

  • AI Agent
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    As consumers use AI for discovery, brands risk losing their relationship to the customer

    Brands spent decades building direct customer relationships. Now, as consumers increasingly use AI tools for product recommendations, they are contending with a new reality.

  • A customer waits on an order in a McDonald's restaurant.
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    Joe Raedle / Staff via Getty Images
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    McDonald’s has big plans for its loyalty program

    Changes to MyMcDonald’s will work to increase frequency with existing members, while driving interest from lapsed members through additions like tiers and personalized experiences.

  • Keynote session at a conference, two men on stage
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    Peyton Bigora/CX Dive
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    How Sam’s Club turns feedback into a better shopping experience

    The club retailer frequently taps into its Member’s Mark Community of more than 200,000 shoppers to weigh in on everything from new products to the checkout experience.