The Latest

  • A Spirit Airlines aircraft undergoes operations in preparation for departure at the Austin-Bergstrom International Airport on February 12, 2024 in Austin, Texas.
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    Brandon Bell / Staff via Getty Images
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    What CX leaders should do when a brand dies

    The right approach depends on the type of shutdown and whether there's a customer relationship to preserve.

  • Air travelers walk toward a Lyft pickup area at Los Angeles International Airport (LAX) on August 20, 2020 in Los Angeles, California.
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    Mario Tama via Getty Images
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    Why United Airlines is teaming up with Lyft on loyalty

    The partnership demonstrates a key aspect of successful collaborations: Both sides get something specific from the deal, and neither has to worry about the other stealing its customers.

  • Stitch Fix expands Stitch Fix Vision
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    Courtesy of Stitch Fix
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    Stitch Fix expands AI image generation to improve personalization

    With Stitch Fix Vision, users can now create photos of themselves on demand in recommended outfits. 

  • A green and red brick Dick's storefront with trees in the foreground.
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    Courtesy of Dick's Sporting Goods
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    Dick’s adds paid loyalty tier for $99 a year

    Benefits for ScoreCard+ members include $100 in rewards each year in increments of $25 per quarter.

  • Employees work at a retail checkout counter.
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    Michael M. Santiago via Getty Images
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    A CX culture is just marketing if there’s no buy-in, experts say

    Organizations that confuse slogans for values or fail to punish bad behavior can see their CX efforts fall short, leaders said at a CCW Las Vegas panel.

  • A gold mall interior features many high-end luxury storefronts.
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    Lauren DeCicca via Getty Images
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    For luxury, the in-store experience still reigns

    Some luxury maisons are getting the online experience right, EY's Rachel Daydou said. The key is creating this experience for items that are not available in store.

  • Closeup group of businesspeople meeting discuss project plan and financial results in office.
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    4 experts on how to make AI investments worthwhile

    Leaders at CCW Las Vegas discussed the challenges of and strategies for cutting through AI hype, from understanding how costs scale to investing with customers in mind.

  • Exterior of a store.
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    Scott Olson via Getty Images
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    Customers don’t expect tariff refunds. They expect fairness, experts say.

    As businesses recoup billions in tariffs ruled illegal, how they communicate the windfall matters more to customers than whether they cut checks.

  • A white JC Penney store with a red roof.
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    Courtesy of J.C. Penney
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    J.C. Penney, Aéropostale link loyalty programs to cross-pollinate customer bases

    Customers who shop at both retailers can earn points to redeem at either one. Both companies are part of the Catalyst Brands portfolio.

  • Mature manager leading a discussion in a boardroom
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    How CX roles are changing because of AI

    The needs of technology have created new career opportunities and given CX teams a cross-functional role in the business, leaders said at CCW Las Vegas.

  • An empty desk with a headset and computer screen
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    4 contact center executives on the challenges, and solutions, of implementing AI

    As teams grapple with problems from amplified worker fatigue to disconnects with C-suite leaders, AI implementation can be anything but straightforward.

  • Front of grocery store
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    Sam Silverstein/CX Dive
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    Kroger lets shoppers redeem loyalty points for grocery savings

    The retailer, which will continue to allow customers to use points to defray the cost of gasoline, is making rewards redemption more flexible as it focuses on value under its new CEO.

  • Woman paying on smartphone in hotel room
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    Travelers are game for AI discovery but want to keep agency

    Even as comfort with AI grows, consumers still express a desire for control over the process and are more willing to collaborate with AI than completely hand over the reins.

  • A group of panelists seated on a stage, actively in discussion.
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    Courtesy of Rob Tannenbaum/CommerceNext
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    Ulta, Tapestry executives on modernizing omnichannel experiences

    While AI offers new ways to drive traffic, stores still need to focus on customer experiences and brand loyalty, executives said at the CommerceNext Growth Show.

  • Travelers check in at the airport.
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    Scott Olson via Getty Images
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    How United responds when customer service gets complicated

    “The future of service is less about us just being the answer department and more about us being the reasonable department,” United’s Bryan Stoller said at CCW Las Vegas.

  • A panel of five speakers at CCW Las Vegas.
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    Bryan Wassel/CX Dive
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    3 ways to cut through the hype when evaluating contact center AI

    Leaders from Walmart and Fanatics discussed AI’s role as one tool among many, tips for transparency, and when to look beyond customer-facing chatbots at CCW Las Vegas.

  • Target staff assist customers.
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    Valerie Terranova via Getty Images
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    Brands that amplify customer experience are 2.5x more likely to grow market share

    Customers’ direct and indirect experiences build 71% of brand equity, according to a JKR and Kantar report.

  • An image of a building with Texas Roadhouse signage
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    jetcityimage via Getty Images
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    Full-service restaurants are winning the customer satisfaction battle

    Full-service and casual chains were clustered at the upper end of ACSI’s score range, with Texas Roadhouse and LongHorn Steakhouse tied for the top spot.

  • A customer service representative wearing headset works in front of a computer in a call center as her colleagues stand in the background.
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    Getty Images
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    Opinion

    The contact center knows your customer best. Are you using it that way?

    The contact center is a powerful real-time listening system and one of an organization’s most important drivers of innovation and adaptation. Yet only a fraction of brands leverage its strategic value.

  • A stressed, frustrated woman uses her laptop.
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    Getty Images
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    3 numbers on the cost of AI failures

    Consumers are frustrated by AI chatbots and search that fails to solve their questions. Those failures come with a cost.

  • KeyBank branch
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    Courtesy of KeyBank
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    KeyBank modernizes its digital experience with customer relationships front and center

    The regional bank is positioning a forthcoming personalized insights feature at the heart of its mobile app and deploying a mobile app-only strategy to better serve its younger customers.

  • Data Scientist Reviewing Reports Of Risk Management Department
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    What Navy Federal Credit Union found in its synthetic data pilot

    Working with Qualtrics, the credit union found clear cases where synthetic data can deliver. But when it comes to emotions, human research wins out.

  • A woman is on the phone with customer service and holds her credit card.
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    Customers are losing patience with automated customer support bots

    A majority of consumers will repeat themselves only once before abandoning an automated customer service attempt, a Parloa survey found.

  • A sign that says "Since 1956 Jersey Miek's Subs"
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    Justin Sullivan via Getty Images
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    Jersey Mike’s is the new king of quick-service restaurant satisfaction

    Consumer satisfaction with key fast food performance indicators remained static from 2025 to 2026, but the industry is still facing major headwinds.

  • People walking in front of a Sweetgreen on Aug.8, 2025 in Chicago, Illinois
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    Scott Olson via Getty Images
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    Sweetgreen’s turnaround hinges on hospitality. Can it balance the human and digital sides?

    The company wants to offer customers a great experience, whether they want to quickly order from a machine or prefer ordering with an employee at the counter — a balancing that is vital to its long-term business success.