The Latest

  • A customer presses the image of the ChatGPT app on their phone.
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    How Amazon, Target and Walmart are approaching AI in customer experience

    The companies are looking at ways to integrate the technology to support their foundational experiences while exploring the potential of third-party partnerships.

  • TurboTax is seen on device
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    Kimberly White via Getty Images
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    Intuit, OpenAI launch partnership to provide consumers personalized advice

    Consumers will be able to use Intuit apps, like TurboTax, Credit Karma and QuickBooks, directly on ChatGPT. 

  • A worker checks out a customer at a Lowe's home improvement store.
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    Scott Olson / Staff via Getty Images
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    Lowe’s virtual assistants boost satisfaction and sales

    Customers who engage with Mylow online convert at more than double the rate of those who don’t, providing “clear evidence that AI is simplifying decision-making and driving sales,” CEO Marvin Ellison said.

  • Google debuts agentic AI, conversational shopping features.
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    Courtesy of Google
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    Google delivers new AI shopping tools in time for the holidays

    The features include price tracking and the ability for AI to call stores to ask if products are in-stock.

  • Walmart storefront.
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    Kaarin Vembar/CX Dive
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    Walmart’s incoming CEO sees AI as a ‘strong enabler’ of its experience

    The retailer is building a multimodal experience incorporating voice, text and video on a more relevant and personalized platform, executives said on an earnings call.

  • Klarna BNPL IPO NYSE buy now pay later Walmart
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    Courtesy of Klarna Group
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    Klarna says its AI agent is doing the work of 853 employees

    The buy now, pay later firm says the technology has saved the company $60 million, though customer service and operations costs are still up year over year.

  • Screenshots of Target's ChatGPT app on three screens
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    Courtesy of Target
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    Target to launch ChatGPT app with multi-item baskets, fresh food

    The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support.

  • Two people walking out from a store with a cart full of items.
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    Daphne Howland/CX Dive
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    Target updates operations so associates can spend more time with shoppers

    Michael Fiddelke is making CX improvements one of the pillars that could help Target return to sales growth as he prepares to take on the CEO role.

  • Close-up of young woman hand using smartphone
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    Consumers want to connect with lenders via text, not apps

    RCS messaging is gaining momentum and can help financial service providers collect payments, boost consumer engagement and win market share, a recent survey found. 

  • A customer inside a Home Depot in Austin, Texas on Feb. 20, 2024
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    Brandon Bell via Getty Images
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    Home Depot benefits from fast delivery and well-stocked shelves

    Customer satisfaction is on the rise, though CX investments weren’t enough to uplift disappointing sales growth.

  • A brick building with a sign that says "Harmons Neighborhood Grocer" at the top.
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    Courtesy of Harmons
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    Why a people-focused grocer brought robots into its stores

    Utah independent grocery chain Harmons sees the automated inventory equipment it recently installed from Simbe as a way to build ties with shoppers, CIO Bruce Hatch said in an interview.

  • A happy contact center agent
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    Consumers will pay more for empathy

    Many consumers feel companies are failing at empathy, and the growing use of AI in customer service likely isn’t helping, a Zurich survey found.

  • An Urban Outfitters storefront is pictured while a large amount of shoppers walk on the sidewalk in front of it.
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    Dan Dennison/Getty Images via Getty Images
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    Nuuly subscribers can now return items at Urban Outfitters stores

    Subscribers to the apparel rental company can see faster processing and instant updates as part of the new service. 

  • A family stands at a Delta Air Lines ticketing counter trying to rebook a flight after a CrowdStrike software update caused thousands of cancelations.
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    Jessica McGowan / Stringer via Getty Images
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    Airlines will not have to compensate customers for flight disruptions

    While the Department of Transportation is nixing the proposed rule, consumers' right to a refund or rebooking remain intact.

  • An evening image of a building that says Papa Murphy's
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    The image by Rick Obst is licensed under CC BY 2.0
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    Why Papa Murphy’s rebuilt its loyalty program around a single rule

    “Every pizza earns points,” Papa Murphy’s Jason Focht said. “It's easy to understand, easy to message and easy to execute across all of our channels, including web apps and in-store.”

  • A shopper browses an aisle of snacks with the sign "maxx every dollar" behind her.
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    Scott Olson via Getty Images
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    Stagnant customer satisfaction offers warning to business, ACSI says

    The latest data indicates inflation may be constricting customer satisfaction, which impacts CX strategy, Watermark Consulting’s Jon Picoult says.

  • In Philadelphia, union hotel workers at the Wyndham Historic District hotel walked off the job on Nov. 8, 2025.
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    Courtesy of Unite Here
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    Front-line workers are more difficult to find, train and retain, study says

    Employers’ previous assumptions about how easily essential workers can be hired or replaced have become increasingly unreliable, according to a Josh Bersin report.

  • Close up of a a person holding a smartphone.
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    Justin Sullivan via Getty Images
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    Are your personalization efforts overwhelming customers?

    More than one-third of customers have stopped buying from a brand due to excessive messaging, a CSG survey found.

  • Exterior of a grocery store.
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    Getty Images
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    Albertsons continues to bolster loyalty offerings

    All of the grocer’s loyalty program members can now get extended free trials of Uber One, giving them access to free delivery, cashback and more discounts.

  • A person sits on a couch holding a mobile phone next to a Christmas tree.
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    Consumers drawn to AI for help with gift-buying research

    Consumers want to read product reviews, and they see AI's ability to summarize many at once as one of its top features, a Mastercard survey found.

  • Two people sit on a stage for a fireside chat at a conference.
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    Permission granted by Reuters Events
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    How Vanguard modernized client experiences

    “If you're going to be competing against both very flashy new entrants as well as your major competitors, how are you going to step up to that plate?” Vanguard’s Nathan Zahm said. “And CX was it.”

  • People walk outside a Snipes store.
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    Snipes courts Gen Z with a value-focused loyalty program

    The program is designed to offer a clear value proposition alongside financial flexibility, according to Snipes U.S. CMO Kelley Walton.

  • Two screenshots of Target app using the Find Bullseye hunting feature
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    Permission granted by Target
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    Target debuts AI holiday gift finder

    Shoppers can enter details like age and interests to generate unique recommendations — just one of several tech updates during the season.

  • An employee aids his colleague in a call center.
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    Why Optimum looks to the frontline for customer pain points

    “I learn most when I'm in a call center in the Philippines or in India or in Brooklyn than what I hear through a bunch of PowerPoints in the boardroom,” said CCXO Shuvankar Roy.

  • A cart at a Wendy's drive-thru window.
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    Wendy’s CX improvements carve out a bright spot amid weak sales

    Experience investments helped company-owned U.S. restaurants same-store sales outperform systemwide sales by 4%.