The Latest

  • A daytime image of a building with beige bricks and a Tropical Smoothie Cafe sign.
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    Permission granted by Tropical Smoothie Cafe
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    Why Tropical Smoothie Cafe’s CFO champions CX

    Experience improvements encourage “guests to come back more often, spend more often and recommend us to others,” CFO Chris Sasser said.

  • A Walmart storefront showcases its refreshed brand identity, with a new typeface and the spark logo set apart as a standalone asset.
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    Permission granted by Walmart
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    Walmart+ adds new perks to enhance in-store convenience

    Members of the paid program can now receive complimentary photo prints each month and access fee-free money transactions.

  • A customer pushes a cart through a Home Depot's aisles.
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    Scott Olson / Staff via Getty Images
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    Home Depot leans into fast delivery as part of its interconnected experience

    Home Depot depot’s store investments are driving improved customer satisfaction and stronger sales while creating the foundation to reduce delivery times, executives said.

  • A man sits in front of a computer with a hand on his head.
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    Getty Images
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    Customer complaints are at a record high

    Consumers see higher prices and reduced customer support in a time of record corporate profits, and it’s weighing on their satisfaction, ACSI finds.

  • Customers check in for Southwest flights with their bags.
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    Michael Ciaglo via Getty Images
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    The secret behind Southwest Airlines’ rapid loyalty program growth

    The combination of transactional, value-oriented benefits alongside the soft touch and experience creates "magic," VP of Rapid Rewards Nandika Suri said. "That’s where you really help to build that deeper emotional connection."

  • A person holds a smartphone with an AI chatbot app on its screen.
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    Getty Images
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    Only one-quarter of AI customer service use cases produce ROI

    Customer service teams are increasing investments in the technology even as economic value remains elusive, Gartner finds. 

  • A smartphone-sized black device with the words AI agent inscribed in blue, red and pink.
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    Getty Images
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    AI adoption in CX is accelerating, but few projects produce value

    While 70% of CX practitioners say their organization has adopted AI in CX, only a fraction are seeing a return on investment, Forethought AI Agents by Zendesk’s Antoine Nasr said.

  • Screenshot of a grocer's website.
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    Retrieved from Schnuck Markets on August 13, 2026
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    Schnucks beefs up its digital tools for shoppers

    The grocer’s customers can now use an AI tool on the app and website as well clip digital coupons directly from its revamped, interactive weekly ad.

  • People walk in front of a Coach outlet store.
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    Laurel Deppen/CX Dive
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    Tapestry leverages customer insights to court Gen Z in Coach stores

    “One of the things we know is that Gen Z love being in the real world, and I want our stores to be as engaging as the product,” Coach CEO Todd Kahn said.

  • An image ofa brick Cava storefront
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    Courtesy of Cava
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    Cava credits CX investments for solid quarter amid quick-service restaurant traffic pullback

    Cava’s emphasis on its in-restaurant experience and revamped loyalty program helped it drive solid results despite the industrywide impact of a cyclosporiasis outbreak.

  • Exterior of a grocery store.
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    Getty Images
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    Giant Food cuts loyalty coupon friction with Savings Stations

    Shoppers can now load personalized offers and digital coupons directly onto their loyalty account and have them automatically applied at checkout.

  • Travelers check in at the airport.
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    Justin Sullivan via Getty Images
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    American Airlines elevates chief customer officer to leadership team

    Heather Garboden's role is expanding to include reservations, contact centers, service recovery and catering, as the airline announced a series of leadership changes.

  • An image of a phone with apps including Etsy, Temu and Amazon.
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    Getty Images
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    Etsy pins growth hopes on personalization following mixed quarter

    The marketplace, which reported a net income loss and plans for layoffs, is still struggling with user growth and purchase frequency.

  • L.L. Bean flagship store in Freeport, Maine
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    Daphne Howland/CX Dive
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    L.L. Bean rolls out loyalty program with perks for a purpose

    Alongside points accrual, the program offers members the chance to vote on the direction of $250,000 of L.L. Bean’s charitable investments.

  • Target Retail Store Westfield
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    jetcityimage via Getty Images
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    Target taps Lowe’s executive as first chief AI officer

    For Chandhu Nair, collaboration will be essential as the retailer focuses on how technology can elevate user experience.

  • The buttons of the app Duolingo, surrounded by Dictionary, Vocabulary, Facebook on an iPhone screen.
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    stockcam via Getty Images
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    Duolingo’s user retention hits all-time high as app boosts stickiness

    The language learning app company expects higher daily average users to produce higher revenue, but it’s playing the long game.

  • An image of the sign for Allstate Insurance
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    Bruce Bennett/Getty via Getty Images
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    Allstate preps Allie platform to drive agentic strategy, enhance customer service

    Earlier this year, the company said AI was helping take customer service tasks off agents’ desks.

  • A view of a Wendy's restaurant on May 12, 2021 in Pinole, California.
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    Justin Sullivan via Getty Images
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    Wendy’s new CEO pushes for experience consistency as part of turnaround

    The company hasn't "consistently delivered the experience customers expect from Wendy's," CEO Bob Wright said. To fix that problem, he is looking at operations.

  • An iamge of a stoneworked building with a white logo that says Olive Garden. A woman wearing a white shirt and red bandana is at the door about to enter the restaurant.
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    Scott Olson via Getty Images
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    Loyalty lessons learned from Olive Garden’s pasta pass

    Exclusive promotions and loyalty rewards can keep customers engaged. But Olive Garden will need to execute on experience to engender brand loyalty, experts say.

  • A billboard with the text "AI runs better on us" stands next to a highway.,
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    Justin Sullivan / Staff via Getty Images
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    Employers may not be training workers well enough for widespread AI disruption

    Advanced skills, such as managing AI agents, do not tend to be the focus of employer training, The Conference Board said in a report.

  • Two people sit on a stage with an Airbnb logo as the backdrop.
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    Getty Images
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    Airbnb reaches another service milestone with its AI assistant

    The company’s AI assistant can resolve nearly 45% of issues brought to it without a human agent, while delivering much faster resolution times, according to CEO Brian Chesky.

  • A person assists a family in getting a product behind glass casing at a store.
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    Brandon Bell via Getty Images
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    6 examples of how employee experience can shape CX

    Frontline employees interact with customers day after day, but all too often, their experience comes as an afterthought in customer experience initiatives.

  • a drive-thru coffee shop with 7 Brew branding at dusk.
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    Courtesy of 7 Brew
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    7 Brew looks to supercharge growth with new app, loyalty system

    The new app could provide a boost to the rapidly growing coffee brand by driving sales and raising the quality and volume of consumer data it collects.

  • Car driver's hand on the wheel with a smartphone to the right.
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    Drew Angerer via Getty Images
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    Uber CEO expects AI investments to provide incremental CX gains, conversions

    While Uber is early in its AI journey, “all of these either drive conversion or improve the fundamental experience of the consumer,” CEO Dara Khosrowshahi said.

  • Building Exterior with Marriott sign
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    Justin Sullivan via Getty Images
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    CX takes a backseat during mergers and acquisitions. Customers notice.

    Customers should experience the benefits of the merger — not the complexity behind it, experts say.