The Latest

  • A bored customer with their credit card on a computer.
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    When websites aren’t in synch with AI assistants, trouble follows

    Repercussions range from customers switching brands to giving up on the purchase altogether, a Contentsquare survey found.

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    Sponsored by Zoom

    How AI virtual agents are changing the resolution standard in the contact center

    AI virtual agents can now resolve issues end-to-end in the contact center — not just deflect them. Here's what resolution-first AI can mean for CX leaders.

  • A Ticketmaster ticket is shown on a cellphone.
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    Joe Raedle via Getty Images
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    Ticketmaster puts personalization at the core of its app

    As the company addresses unsold tickets, it sees its app as the vehicle to improve discovery of events tailored to the individual. 

  • An image of the Domino's mobile app with with details of its $5 coupon campaign.
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    Courtesy of Domino's Pizza
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    How Domino’s app redesign went wrong and what CX leaders can learn

    Full-scale redesigns are increasingly out of step with how leading brands manage digital experiences, experts say.

  • A customer looks upset at their laptop.
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    Nearly all consumers find some kind of personalization intrusive

    Three-quarters of consumers say that retailers collect too much data, a Thoughtspot survey found.

  • A red and purple store display of Target's back to school assortment
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    Courtesy of Target
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    How AI is powering Target’s back-to-school push

    The mass retailer is utilizing AI for wish lists and recommended actions on its e-commerce site as it works to introduce more personalization to improve CX.

  • The facade of a Petco store.
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    Bruce Bennett / Staff via Getty Images
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    Petco loses millions due to loyalty program

    When Petco Perks launched in Q2, “customer point redemption volumes far exceeded our initial projections,” CEO Joel Anderson said.

  • Workers on their computers at a contact center
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    Where humor fits in customer service

    Humor builds trust, relieves stress and creates human connections that keep customers loyal, experts say.

  • AI
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    Fewer than 25% of enterprises have scaled AI successfully

    Not knowing how to measure a project’s success or when to shut them down can keep companies from finding success, Gartner data found.

  • A Carnival cruise ship.
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    Joel Carillet via Getty Images
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    Carnival’s new loyalty program upends how points are earned

    Carnival Rewards correlates status with spend, replacing the VIFP Club’s approach of earning status based on days spent on a cruise.

  • Interior holiday store display of products at Ulta Beauty
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    Dani James/CX Dive
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    Retailers bet on AI for customer experience, ‘smart’ shopping

    Large retailers are using AI to enhance supply chain operations and tailor customer offerings, the companies said on Q2 earnings calls.

  • Front of a Tom Thumb grocery store in Texas.
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    Courtesy of Albertsons Companies
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    Albertsons loyalty members can redeem points at Chevron stations

    Under an arrangement between the grocer and the fuel company, shoppers can apply rewards from both companies’ loyalty programs toward gas purchases.

  • The Amazon logo is projected onto a screen,
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    David McNew via Getty Images
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    Amazon Prime members now get free Alexa+ access

    The new perk follows a quarter of double-digit growth in Prime membership as Amazon and rivals emphasize the importance of their paid membership programs.

  • A stadium full of fans watching football.
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    Justin Setterfield via Getty Images
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    How the NFL uses customer journey technology

    The league’s transition to a “fan engagement engine” exemplifies a broader shift in customer journey mapping as brands move from static visualization to real-time orchestration.

  • A headset hangs on an empty call center cubicle
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    William Thomas Cain / Stringer via Getty Images
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    Customer service AI implementations have a knowledge problem

    Only about one-third of organizations retain the customer context between systems AI needs to drive true customer service resolutions, a Talkdesk survey found.

  • Businesswoman doing a presentation in a meeting at the office
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    Why CX budget planning is broken — and how to fix it for 2027

    Teams are pouring money into AI and other tech while underinvesting in the foundations necessary to deliver ROI, experts say.

  • The outside of an Ulta Beauty location.
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    Ulta combines promotions and experiences to win over cautious customers

    The retailer’s overall ecosystem, including its loyalty personalization, are working together to keep customers coming back, according to CEO Kecia Steelman.

  • Over the shoulder view of young Asian woman shopping online for flight tickets on airline website with laptop, entering credit card details to make mobile payment at home. Camera and passport on the table. Travel planning. Booking a holiday online
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    Understanding why surveillance pricing is a CX issue

    The practice of changing prices based on an individual’s personal data, and not simply market conditions, erodes trust.

  • View of Kohl's storefront with logo
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    Justin Sullivan via Getty Images
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    Kohl’s names first chief customer officer as it elevates CX

    Chief Digital Officer Arianne Parisi will take on the new role, which combines leadership of loyalty, personalization, marketing and other functions under one title.

  • Front view of a Best Buy store in Milpitas, California, on Feb. 20, 2024.
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    Best Buy emphasizes expert support with AI shopping assistant

    Rolling out in phases, Ask Blue can answer shopping questions or guide users to customer support as needed.

  • A Williams-Sonoma store with a customer walking by.
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    Joe Raedle / Staff via Getty Images
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    Williams-Sonoma AI assistants drive customer engagement — and conversions

    Customers who use Olive, Williams Sonoma’s AI agent, convert at three times a higher rate than those who do not.

  • A Walmart associate stocks a shelf
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    Joe Raedle via Getty Images
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    Why Target and Walmart are emphasizing fast, consistent experiences

    The rise of 30-minute delivery has caused major retailers to rethink how they balance fast store-based delivery with reliable in-store experiences.

  • Shot of a young female call center agent.
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    Customers still want access to a human in customer service

    While half of customers say their customer service interactions are easier when companies use generative AI, 9 in 10 want the option to speak to a human, Gartner finds.

  • Call center manager instructing employees.
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    6 customer experience mantras ready for retirement

    Not every piece of customer experience wisdom stands the test of time. Experts highlight six mantras and pieces of advice that can go by the wayside.

  • The exterior of a Panera Bread restaurant.
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    Justin Sullivan / Staff via Getty Images
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    Panera overhauls rewards program

    The company shifted to points-based loyalty with premium tiers to offer consumers more consistent value and greater control of redemption.

  • Young woman working in a call center.
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    With customer service, results matter above all else

    Half of consumers would be “delighted” if AI could handle their problems quickly even if it “sounded like a toaster,” a PolyAI survey found.