Bryan Wassel
ReporterBryan Wassel is a reporter for CX Dive and helped launch the publication in 2023. Prior to joining Industry Dive, Bryan covered the retail and grocery industries for publications including Retail TouchPoints and The Food Institute. He grew up in New Jersey and currently lives in Philadelphia.
341 articles by Bryan Wassel
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Why Shake Shack’s parent company ties employee experience to CX
March 25, 2025 -
4 experts on the role of generative AI in CX
March 24, 2025 -
Sam’s Club and Chime put people first in their AI implementations
March 21, 2025 -
Most executives see the potential of AI for experiences, but many remain wary
March 20, 2025 -
How Indeed creates a ‘shared vocabulary’ around customer data
March 19, 2025 -
Inside Lowe’s loyalty program revamp
March 19, 2025 -
Ulta reexamines in-store basics after losing beauty market share
March 17, 2025 -
Most consumers wouldn’t let AI make purchases on their behalf, study finds
March 17, 2025 -
Dollar General turns to experience to further boost sales
March 13, 2025 -
Dick’s Sporting Goods builds on store success with employee investments
March 12, 2025 -
Kohl’s turns to simpler, reliable experiences to improve its fortunes
March 11, 2025 -
Macy’s revamped stores shine as it sheds underperforming locations
March 10, 2025 -
Best Buy prioritizes omnichannel experience, returns to sales growth
March 7, 2025 -
Lowe’s, Home Depot bring advice online with AI-powered tools
March 6, 2025 -
Target aims to triple its paid loyalty program membership in three years
March 5, 2025 -
Target puts reliability at the forefront of its CX strategy
March 4, 2025 -
Luxury shoppers embrace AI, but remain wary of sharing personal information
March 3, 2025 -
Warby Parker pushes CX investments in-store and online
Feb. 28, 2025 -
Bath & Body Works’ loyalty shines as it aims for a return to sales growth
Feb. 28, 2025 -
EBay turns to AI to power the future of e-commerce experiences
Feb. 27, 2025 -
As long wait times persist, customers embrace AI for speedier service
Feb. 27, 2025 -
Lowe’s boasts growth in DIY loyalty, pro sales
Feb. 26, 2025 -
Home Depot doubles down on pro customer experience
Feb. 25, 2025 -
Domino’s targets long-term growth with loyalty, website and app upgrades
Feb. 24, 2025 -
Shake Shack boasts speedier service
Feb. 21, 2025