Bryan Wassel
ReporterBryan Wassel is a reporter for CX Dive and helped launch the publication in 2023. Prior to joining Industry Dive, Bryan covered the retail and grocery industries for publications including Retail TouchPoints and The Food Institute. He grew up in New Jersey and currently lives in Philadelphia.
352 articles by Bryan Wassel
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How third-party conversational AI could upend customer service
April 14, 2025 -
Consumers say product discovery is key to better shopping experiences, survey finds
April 11, 2025 -
Customers want easier search experiences
April 11, 2025 -
Investments in convenience pay off for Sam’s Club
April 9, 2025 -
Dave & Buster’s overhauls its remodel strategy as sales continue to fall
April 8, 2025 -
Amazon pilots AI app feature that can buy items from third-party sites
April 7, 2025 -
5 CX experts on how leaders can tackle tariff challenges
April 4, 2025 -
Nearly half of US consumers use AI tools when shopping online, study finds
April 4, 2025 -
How Applebee’s designed its customer insights program
April 2, 2025 -
Travel perks can spice up loyalty, but customers still seek financial benefits
April 2, 2025 -
David’s Bridal CEO on transforming the brand experience for today’s brides
April 1, 2025 -
Why Shake Shack’s parent company ties employee experience to CX
March 25, 2025 -
4 experts on the role of generative AI in CX
March 24, 2025 -
Sam’s Club and Chime put people first in their AI implementations
March 21, 2025 -
Most executives see the potential of AI for experiences, but many remain wary
March 20, 2025 -
How Indeed creates a ‘shared vocabulary’ around customer data
March 19, 2025 -
Inside Lowe’s loyalty program revamp
March 19, 2025 -
Ulta reexamines in-store basics after losing beauty market share
March 17, 2025 -
Most consumers wouldn’t let AI make purchases on their behalf, study finds
March 17, 2025 -
Dollar General turns to experience to further boost sales
March 13, 2025 -
Dick’s Sporting Goods builds on store success with employee investments
March 12, 2025 -
Kohl’s turns to simpler, reliable experiences to improve its fortunes
March 11, 2025 -
Macy’s revamped stores shine as it sheds underperforming locations
March 10, 2025 -
Best Buy prioritizes omnichannel experience, returns to sales growth
March 7, 2025 -
Lowe’s, Home Depot bring advice online with AI-powered tools
March 6, 2025