Bryan Wassel
ReporterBryan Wassel is a reporter for CX Dive and helped launch the publication in 2023. Prior to joining Industry Dive, Bryan covered the retail and grocery industries for publications including Retail TouchPoints and The Food Institute. He grew up in New Jersey and currently lives in Philadelphia.
584 articles by Bryan Wassel
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Dave & Buster’s CEO: Guest experience ‘can never exceed’ staff experience
April 1, 2026 -
Consumers want associates to handle follow-up communication
March 31, 2026 -
Shoppers want some personalization, but brands can take it too far
March 23, 2026 -
Customers check returns policies before they buy, study finds
March 20, 2026 -
At Bob’s Discount Furniture, customer satisfaction tops 90%
March 19, 2026 -
Williams-Sonoma aims to infuse its product authority in AI experiences
March 18, 2026 -
Half of consumers prefer brands that don’t use generative AI, Gartner finds
March 17, 2026 -
Why consumers love, and sometimes hate, tiered loyalty programs
March 17, 2026 -
Ulta sees AI as a personalization tool — and its loyalty program as the fuel
March 13, 2026 -
Stitch Fix’s CX investments drive engagement, but growth not yet in reach
March 12, 2026 -
Kohl’s is investing in a better omnichannel experience. Is it enough?
March 11, 2026 -
Back to CX Basics: What makes for a great loyalty program?
March 11, 2026 -
Consumers prefer talking to people in customer service
March 9, 2026 -
Costco ties digital personalization to $470M in sales growth
March 6, 2026 -
FCC tackles call center offshoring with proposed rules
March 6, 2026 -
Delta shakes up CX, customer service leaders
March 5, 2026 -
Best Buy wants to be at the forefront of agentic AI discovery
March 4, 2026 -
Target plans $1B investment in the guest experience for 2026
March 3, 2026 -
Michaels revamps loyalty program with an eye on top-spending customers
March 2, 2026 -
Duolingo looks to limit friction as key metric of growth slows
Feb. 27, 2026 -
Papa Johns plans CX upgrades following corporate cuts
Feb. 26, 2026 -
Lowe’s CEO credits AI for ‘dramatic improvements in customer service’
Feb. 25, 2026 -
Home Depot creates store-level customer service management role
Feb. 24, 2026 -
Domino’s loyalty program fuels carryout growth
Feb. 23, 2026 -
Walmart sees speed and convenience boosting trust in its AI agent
Feb. 20, 2026