Customers are asking more of businesses, placing a premium on a good quality customer experience. Research has found consumers will give preferential treatment to a brand if it’s known for its CX, even if there is a cheaper competitor on the market.
Businesses, in an effort to appeal to customers, are heavily investing in loyalty to maintain customer engagement. Some have found benefits through loyalty or rewards programs, while others foster loyalty by carefully listening to customers.
Businesses are even considering changes to physical stores to augment how customers view a brand.
CX Dive has assembled examples of seven companies that are investing in and rethinking their customer experience. Is there a brand whose loyalty efforts go above and beyond? Send us a tip.
