Brand loyalty slides as consumers ask for more

Falling brand loyalty isn’t a reason to despair. In fact, it has returned to 2021 levels.

By Kristen Doerer • Oct. 23, 2023

Amadeus launches booking solution aimed at personalizing the guest experience

The iHotelier StayPlus technology aligns marketing and revenue strategies to help independent hotels and midscale chains capture and convert more bookings.

By Jenna Graber • Sept. 13, 2023

Explore the Trendline➔

Loyalty

In this Trendline, CX Dive explores where and how leaders are encouraging customer loyalty.

By CX Dive staff

IHG launches cloud-based booking experience aimed at customization

The platform allows guests to filter by individual room attributes and add-on experiences, with hotels standing to earn an average of $22 in additional revenue per night.

By Noelle Mateer • Sept. 13, 2023

Walmart’s AI push prioritizes customer experience, personalization

"Ultimately, the power of generative AI or any technology is only as good as the data that powers it," CEO Doug McMillon said.

By Roberto Torres • Aug. 17, 2023