Personalization: Page 4
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Brand loyalty slides as consumers ask for more
Falling brand loyalty isn’t a reason to despair. In fact, it has returned to 2021 levels.
By Kristen Doerer • Oct. 23, 2023 -
Amadeus launches booking solution aimed at personalizing the guest experience
The iHotelier StayPlus technology aligns marketing and revenue strategies to help independent hotels and midscale chains capture and convert more bookings.
By Jenna Graber • Sept. 13, 2023 -
Explore the Trendline➔
blackCAT via Getty ImagesTrendlineLoyalty
In this Trendline, CX Dive explores where and how leaders are encouraging customer loyalty.
By CX Dive staff -
IHG launches cloud-based booking experience aimed at customization
The platform allows guests to filter by individual room attributes and add-on experiences, with hotels standing to earn an average of $22 in additional revenue per night.
By Noelle Mateer • Sept. 13, 2023 -
Walmart’s AI push prioritizes customer experience, personalization
"Ultimately, the power of generative AI or any technology is only as good as the data that powers it," CEO Doug McMillon said.
By Roberto Torres • Aug. 17, 2023
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