Dive Brief:
- MetLife added tools to offer users personalized information and opportunities regarding their insurance plans to its Upwise benefits engagement platform, the company announced Thursday.
- The insurance provider is integrating software from Nayya Claims that, with the user’s permission, takes medical and pharmacy claims data to proactively identify additional services that may be available through their benefits package.
- The new tool builds on the Upwise benefit engagement platform’s existing features, including frequent messages to help benefactors make the most of their insurance plan.
Dive Insight:
More than 3 in 5 employees in the United States are not confident they know all the benefits offered to them, according to a study released by MetLife in February.
For MetLife, this lack of knowledge harms customer satisfaction. Employees who don’t utilize the full extent of their benefits are less satisfied with the insurance programs they are offered, the company said. The integration of these tools aim to educate users and improve satisfaction in the process.
MetLife’s Upwise already provides recommendations and reminders to users based on their needs. The addition of Nayya Claims will help it leverage data across multiple insurance types to identify additional opportunities.
For instance, when a customer inquires about a loan for a mortgage, MetLife’s identity and fraud protection insurance can detect the action and point to the company’s legal insurance plan to suggest legal services for tasks such as buying a home.
