How ButcherBox infused its unique identity into its loyalty program

Any company can offer 2% cash back. ButcherBox’s Sizzle Society stands out with the three tiers and an emphasis on experiential benefits.

By Bryan Wassel • June 11, 2025

Ulta’s 45 million loyalty members will drive its personalization plans

The retailer is focusing on elements it can control, including CX, to help it fend off competitors in the beauty space.

By Bryan Wassel • May 30, 2025

How emotional attachment can boost brand advocacy and retention

Seven in 10 consumers will choose a brand because they expect the experience will be good, an Ipsos report found.

By Kristen Doerer • May 29, 2025

Target Circle 360 members can now shop same-day delivery with 100+ retailers

Through its Shipt service, the mass retailer will give subscribers access to same-day delivery at Petco, PetSmart, CVS, and more, all without price markups.

By Dani James • May 21, 2025

Cava has big plans for its loyalty program

Loyalty is bringing consumers into the restaurant’s ecosystem, while its emphasis on hospitality builds relationships, according to CEO Brett Schulman.

By Bryan Wassel • May 19, 2025

How brands use emotional intelligence for stronger customer relationships

Businesses that successfully implement EQ create deeper, more meaningful customer connections and measurable gains in customer experience metrics.

By Rosalyn Page • May 19, 2025

How to maintain customer relationships as economic anxiety persists

Consumers, concerned about rising prices, are holding off on large purchases while they try to determine how the economy will fare, putting brand loyalty at risk.

By Kristen Doerer • May 15, 2025

Loyalty programs drive grocery e-commerce sales

Walmart+ members drove around two-thirds of online food sales for the company in April, according to research by Brick Meets Click and Mercatus.

By Peyton Bigora • May 15, 2025

Ikea adds more ways for loyalty members to earn, redeem points

The furniture retailer wants to enhance the value customers receive from every interaction, according to Nicole King, customer engagement & loyalty manager at Ikea U.S.

By Bryan Wassel • May 14, 2025

Natural Grocers cracks down on egg prices with loyalty discount

The specialty grocer is encouraging people to sign up for its rewards program through a limited-time deal that offers up to 42% off a new line of eggs.

By Peyton Bigora • May 14, 2025

Spirit hunts for premium customers post bankruptcy

The budget carrier, which emerged from Chapter 11 bankruptcy in March, is the latest airline to explore the potential of elevated experiences.

By Bryan Wassel • May 14, 2025

Applebee’s perks up its loyalty program with an emphasis on exclusivity

Parent company Dine Brands wants to use memorable loyalty opportunities and speedy service to help Applebee's and IHOP grow.

By Bryan Wassel • May 12, 2025

People skills drive experience wins for Southwest, JetBlue, research finds

JetBlue and Delta have invested tens of millions of dollars training staff to be friendly and interactive, while Southwest hires for attitude.

By Kristen Doerer • May 12, 2025

Frontier focuses on its value proposition as leisure travel tapers off

The budget carrier is cutting flights during off-peak days and emphasizing its bundled offerings.

By Kristen Doerer • May 7, 2025

Tariffs threaten to erode brand loyalty, Wunderkind survey finds

If prices rise, nearly 2 in 5 consumers will shop for the best deals, even if that means going elsewhere.

By Kristen Doerer • May 1, 2025

JetBlue touts customer satisfaction as travel demand slows

Like other airlines, JetBlue is leaning on premium offerings and its loyalty program as consumers pull back on travel.

By Kristen Doerer • April 29, 2025

Uber becomes Delta’s latest loyalty program partner

SkyMiles members earn one mile per eligible dollar spent on UberX rides to and from airports, among other benefits.

By Bryan Wassel • April 28, 2025

American Airlines touts loyalty wins as revenue growth stagnates

Despite weaker travel demand in the main cabin, the carrier, like Delta Air Lines and United Airlines, pointed to its loyalty program and premium offerings as strengths.

By Kristen Doerer • April 25, 2025

Most consumers will pay 25% more for their favorite brands, survey finds

Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.

By Michael Brady • April 22, 2025

JetBlue names VPs of airport experience and loyalty

The carrier named Daniel Blake VP of airports experience and Edward Pouthier VP of loyalty and personalization.

By Kristen Doerer • April 18, 2025

Scooter’s Coffee switches to points-based loyalty

The new program is designed to expand the range of products available for redemption and boost ordering through the chain’s digital channels.

By Aneurin Canham-Clyne • April 17, 2025

United CEO shares strategic vision to build loyalty and boost revenue

“United’s performance is strong even in this weak environment because we’ve won the battle for brand loyal customers,” CEO Scott Kirby said.

By Kristen Doerer • April 17, 2025

Hotel loyalty membership surged in 2024: CBRE

Increased loyalty member counts are driving hotel occupancy, though the growth presents challenges such as rising costs, according to an April report.

By Jenna Graber • April 17, 2025

Albertsons credits app experience, loyalty for digital sales boost

Loyalty membership grew 15% year over year for the second quarter in a row, while digital sales grew 24% year over year.

By Bryan Wassel • April 16, 2025

American Airlines looks to enhance in-flight experience with complimentary Wi-Fi

The airline will offer free Wi-Fi exclusively to AAdvantage loyalty program members on about 90% of its fleet by 2026.

By Kristen Doerer • April 16, 2025