Krystal launches first loyalty program

Consumers will earn 10 points for every dollar spent, as the QSR brand looks to drive frequency and increase check.

By Aneurin Canham-Clyne • Oct. 2, 2025

Jimmy John’s moves to points-based rewards

Switching from a surprise-and-delight program to JJ Rewards could help drive frequency and incentivize the chain’s most loyal guests.

By Aneurin Canham-Clyne • Sept. 30, 2025

When money is tight, how do gyms and salons encourage loyalty?

“Loyalty and growth go hand in hand: When clients feel looked after, they stay, and they bring their friends,” Playlist’s Brian Fields said.

By Kristen Doerer • Sept. 30, 2025

Why leaders and consumers have different ideas about loyalty

Leaders measure loyalty using metrics of control while customers see it in emotional terms, according to PwC’s George Korizis.

By Bryan Wassel • Sept. 29, 2025

Lancôme loyalty members take center stage with revamped website

Lancôme’s designated rewards program portal aims to build deeper relationships with customers and offer them more reasons to come back.

By Kristen Doerer • Sept. 29, 2025

The Children’s Place relaunches its loyalty program to deepen engagement

Every member can redeem points for discounts, with higher-tier customers earning perks like expedited order processing.

By Bryan Wassel • Sept. 26, 2025

Albertsons links grocery savings with travel bookings

The grocer added a feature to its loyalty program that lets people earn cash back when they arrange airfare, hotel stays, car rentals and vacation packages.

By Sam Silverstein • Sept. 25, 2025

Customers are more likely to subscribe when it’s easy to cancel

More than three-quarters of consumers say the ability to pause, swap or meter subscriptions is very or extremely important.

By Kristen Doerer • Sept. 23, 2025

Closing the connection gap: Building loyalty in the experience economy

As expectations rise and satisfaction scores fall, too many organizations are still stuck with disconnected systems that keep teams apart. The result is a widening experience gap between what customers want and what brands deliver.

Sept. 22, 2025

After logo backlash, Cracker Barrel turns to loyalty members for feedback

The restaurant chain’s rewards members can now comment on their experience after every visit through the Front Porch Feedback feature.

By Bryan Wassel • Sept. 18, 2025

Chewy wants to make Chewy+ the top pet membership program

“We see this program in line with an Amazon Prime or Costco membership or Walmart+, with similar benefits and similar returns,” CEO Sumit Singh said.

By Bryan Wassel • Sept. 11, 2025

Consumer sentiment declines as price sensitivity persists

Consumers are tightening their purse strings and prioritizing essentials while cutting back on discretionary goods.

By Kristen Doerer • Sept. 5, 2025

Aldi leans into its fan base to spur on loyalty

The discount grocer is inducting 25 “Super Fans” into the first-ever Aldi Quarter Club, awarding winners with prizes and $1,700 worth of Aldi gift cards. 

By Peyton Bigora • Aug. 27, 2025

Consumers want more control over loyalty program rewards

Giving customers more flexible rewards can drive loyalty by delivering greater personalization and value, EPAM Systems found.

By Michael Brady • Aug. 26, 2025

DoorDash adds loyalty program for partner restaurants

Restaurants can choose from visit-based or spend-based rewards programs, and customers can accrue points across multiple channels, including in-store.

By Julie Littman • Aug. 22, 2025

Chipotle targets Gen Z with college rewards program

The fast casual chain is offering free points, occasional prize drops and faster rewards accrual to loyalty members who validate their college enrollment.

By Aneurin Canham-Clyne • Aug. 20, 2025

Want to boost loyalty? Fix your customers’ problems

Solving customer challenges shows that “a brand sees them, hears them and, more importantly, is willing to take action to make their experience better,” one expert said.

By Michael Brady • Aug. 20, 2025

Price lures hotel guests, but CX keeps customers coming back

As more customers shop around, hoteliers need to offer great experiences across channels to keep travelers coming back, Qualtrics says.

By Kristen Doerer • Aug. 18, 2025

Consumer anxiety about the economy is putting loyalty at risk

Higher prices are consumers No. 1 concern, a Wunderkind survey finds. As shoppers become more price conscious, they are more willing to compare options.

By Kristen Doerer • Aug. 15, 2025

How 5 companies in 4 different sectors are tackling loyalty programs

From Fanatics to ASOS, companies are rolling out new perks and testing alternative structures to keep customers engaged as competition grows fierce.

By Kristen Doerer • Aug. 15, 2025

As hotel loyalty programs lose value, could AI come to the rescue?

An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn things around.

By Michele Laufik • Aug. 13, 2025

Fanatics goes all in on exclusivity with launch of new loyalty program

Fanatics ONE offers customers increasingly exclusive perks as they climb tiers, such as being put at the front of the line when they contact customer service.

By Bryan Wassel • Aug. 12, 2025

DEI pushback affects LGBTQ+ marketing: Here’s what the numbers say

Inclusive ads impact the purchasing behavior of 77% of LGBTQ+ consumers, according to data from Disqo and Do the Werq.

By Sara Karlovitch • Aug. 12, 2025

McDonald’s loyalty program is making progress, but executives see work ahead

With the vast majority of U.S. consumers already visiting McDonald’s, CEO Chris Kempczinski sees loyalty-driven frequency as the key for sales growth.

By Bryan Wassel • Aug. 6, 2025

Starbucks sees a CX future in its coffeehouse roots. Is that enough?

Though there are signs of improvement, the coffee chain is up against a changed customer base. The standards pioneered during its rise are now table stakes for any coffee vendor.

By Bryan Wassel • Aug. 5, 2025