Loyalty

  • People shop at a Lowe's store in Brooklyn on February 27, 2024 in New York City.
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    Spencer Platt via Getty Images
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    Lowe’s courts pros while leveraging loyalty to engage DIY shoppers

    Investments in the pro experience helped drive sales with contractors. The retailer aims to retain homeowners while the DIY market recovers.

    By • Nov. 20, 2024
  • Church's Chicken restaurant exterior
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    Courtesy of Church's Chicken
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    Why Church’s launched a loyalty program for its value-seeking customers

    Church’s Texas Chicken is one of a growing number of companies that have launched or revamped loyalty programs with a focus on sourcing more value for members. 

    By Michael Brady • Nov. 18, 2024
  • A hand holds a smartphone with Sweetgreen's loyalty program on the screen
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    Permission granted by Sweetgreen
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    Sweetgreen to launch points-based loyalty program

    The chain is shifting its approach after customers found its tiered program, which includes a free and paid subscription, was too complicated.

    By Julie Littman • Nov. 12, 2024
  • AIrbnb logo displayed on a phone
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    Carl Court via Getty Images
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    Airbnb credits app upgrades, supply quality for bookings and NPS growth

    The company cut 300,000 listings from its platform that didn’t meet customer expectations and introduced Guest Favorites in an effort to drive quality.

    By • Nov. 11, 2024
  • A Lowe's storefront with the company's blue and white signage
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    Nate Delesline III/CX Dive
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    Lowe’s bulks up loyalty benefits with personalized tools and advice

    The tool, which includes articles and videos on common repair tasks, is aimed at improving the post-purchase experience for DIY homeowners.

    By • Nov. 6, 2024
  • A bride tries on a dress at a store.
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    Anchiy via Getty Images
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    David’s Bridal turns brides into influencers through its loyalty program

    The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with brides, but guests, too.

    By • Nov. 6, 2024
  • A photo of a phone showing a Paytronix app.
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    Courtesy of Paytronix
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    Paytronix acquired by The Access Group

    The deal will expand the offerings available through Paytronix’s platform and help accelerate its growth, executives said.

    By Jessica Loder • Nov. 4, 2024
  • An exterior image of a Shake Shack restaurant
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    Brandon Bell via Getty Images
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    Shake Shack to launch loyalty program in 2025

    A rewards program will be a long-term sales driver, but it will not likely impact 2025 performance at the fast casual chain.

    By Aneurin Canham-Clyne • Nov. 1, 2024
  • A mobile POS system inside a The Vitamin Shoppe Store.
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    Courtesy of Ben Shaul/The Vitamin Shoppe
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    How The Vitamin Shoppe builds flexible customer experiences

    The retailer upgraded its point-of-sale system to add flexibility for shoppers and associates, from redeeming loyalty points to curating customer journeys.

    By • Oct. 30, 2024
  • A Denny's location in Emeryville, California.
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    Justin Sullivan via Getty Images
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    3 ways Denny’s is boosting the digital guest experience

    The chain continues to invest in virtual brands and direct and third-party ordering and will revise its loyalty program to build its digital customer base.

    By Julie Littman • Oct. 29, 2024
  • Latin American businessman talking to a group of coworkers in a business meeting at the office
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    Hispanolistic via Getty Images
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    Are chief customer officers really driving CX improvements?

    The role brings a dedicated focus on customer experience, but it needs CEO buy-in and organization-wide involvement to get results.

    By Rosalyn Page • Oct. 29, 2024
  • A passenger walks in an airport terminal. An American Airlines plane can be seen through the window.
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    Scott Olson via Getty Images
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    American has a plan to win back business, premium customers

    The airline is slowly building back its business revenue as it looks to offer corporate customers more premium experiences.

    By • Oct. 24, 2024
  • Martha Stewart poses alongside her JCPenney 2024 Holiday Collection.
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    Courtesy of JCPenney
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    JCPenney’s holiday playbook: Deals, in-store experiences and Martha Stewart

    The embattled department store is leaning into its already successful “Really Big Deal Reveals” campaign and bringing back a nostalgic giveaway. 

    By Jessica Deyo • Oct. 18, 2024
  • Exterior of a Save A Lot store
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    Courtesy of Save A Lot
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    Save A Lot launches first-ever loyalty program

    Shoppers can redeem points for free products and access deals through the mobile app while individual stores can customize the app with local offers.

    By Peyton Bigora • Oct. 17, 2024
  • Shoppers pass stores on Black Friday.
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    Jessica McGowan / Stringer via Getty Images
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    How retailers can foster loyalty for Black Friday and beyond

    Half of U.S. consumers say they will remain loyal to the brands they buy from on Black Friday, a SAP Emarsys survey found.

    By • Oct. 15, 2024
  • Kroger Boost
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    Retrieved from Kroger.
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    Kroger gives its membership program a streaming boost

    The grocery company now lets Kroger Plus members choose between a Disney+, Hulu or ESPN+ subscription.

    By Catherine Douglas Moran • Oct. 14, 2024
  • A woman presents her business plan in front of colleagues
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    pixdeluxe via Getty Images
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    Why customer success is central to growth

    More than ever, delivering on customer success hinges on understanding the goals and challenges of customers. 

    By Rosalyn Page • Sept. 23, 2024
  • An employee assists a customer at The Home Depot store.
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    Brandon Bell via Getty Images
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    How employee experience drives customer experience

    Frontline employees are the stewards of brand service. But are companies doing enough to support them?

    By • Aug. 2, 2024
  • Five people sitting at a table with coffee and computers. Two of the people in focus, the other three have their backs toward the camera.
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    Piranka via Getty Images
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    Does your company need a customer advisory board?

    If managed well, CABs provide a direct connection to customers for valuable feedback and can serve as a forum for testing product ideas and offerings.

    By Rosalyn Page • June 20, 2024
  • A glass building with a square roundabout with trees in the center.
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    Courtesy of Pegasystems
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    How Pegasystems overhauled customer support using its generative AI tool

    Implementing "Support Buddy" has helped the company see a 65% reduction in tickets that customer support teams have to address, CIO David Vidoni said. 

    By Rosalyn Page • June 17, 2024
  • Workers in a HubSpot office
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    Courtesy of HubSpot
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    HubSpot nixes chief customer officer role following executive departure

    HubSpot will not fill the space left by the departure of Rob Giglio, but its sales, marketing and customer success heads will now have a direct line to the CEO. 

    By • April 19, 2024
  • A person goes over insurance options
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    time99lek via Getty Images
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    MetLife rolls out tools to help customers take full advantage of their benefits

    The insurance provider is looking to educate consumers on the full extent of their benefits and improve customer satisfaction in the process. 

    By • April 12, 2024
  • Person works in an office with an orange wall behind depicting a view of the Hubspot logo
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    Courtesy of HubSpot
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    Customer success enters the limelight as an answer to SaaS market woes

    Businesses are charging customer success teams with driving revenue and growth, but they must do more with less as budgets remain stagnant.

    By S.L. Fuller • March 27, 2024
  • Analyst working with Business Analytics and Data Management System on computer to make report with KPI and metrics connected to database.
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    NicoElNino via Getty Images
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    What the Catalyst, Totango merger means for customer success teams

    The merger marks a shift in the customer success software market, as the new company pushes to boost post-sale revenue throughout the customer life cycle.

    By • March 5, 2024
  • A mural in a Washington, D.C., Starbucks designed to highlight the chain's efforts at inclusive spatial design.
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    Courtesy of Starbucks
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    Starbucks opens first fully accessible store in DC

    The chain will begin adding inclusive design elements, like wide pedestrian pathways and power doors, to all new builds and remodels in the U.S.

    By Aneurin Canham-Clyne • Feb. 22, 2024