Strategy


  • A customer browses an e-commerce site on their phone.
    Image attribution tooltip
    Frazao Studio Latino via Getty Images
    Image attribution tooltip

    Consumers say product discovery is key to better shopping experiences, survey finds

    Smart page layouts and product summaries are just some of the steps that can help improve the discovery process.

    By April 11, 2025
  • A sign features Delta's Sky Priority.
    Image attribution tooltip
    Mario Tama via Getty Images
    Image attribution tooltip

    Delta says premium and loyalty provide resilience as the economy quakes

    The airline pulled its full-year financial guidance, citing broad macro uncertainty. Even so, premium remains a strong point.

    By April 10, 2025
  • A person opens a package and reads a note. Explore the Trendline
    Image attribution tooltip
    blackCAT via Getty Images
    Image attribution tooltip
    Trendline

    Loyalty

    In this Trendline, CX Dive explores where and how leaders are encouraging customer loyalty.

    By CX Dive staff
  • Interior of a store.
    Image attribution tooltip
    Permission granted by Sam's Club
    Image attribution tooltip

    Investments in convenience pay off for Sam’s Club

    The warehouse club will remodel its entire store fleet, with upgrades based on its store of the future concept, and improve digital personalization.

    By April 9, 2025
  • Close up of ice cream containers in freezers.
    Image attribution tooltip
    Catherine Douglas Moran/CX Dive
    Image attribution tooltip

    Tariffs are the latest test of beleaguered US consumers

    Before the expansive levies were announced, spending power was already weakened by high prices and rising debt, among other forces, analysts say.

    By Daphne Howland • April 9, 2025
  • A customer walks by a Pride Month merchandise display at a Target store on May 31, 2023 in San Francisco,
    Image attribution tooltip
    Justin Sullivan/Getty Images via Getty Images
    Image attribution tooltip

    How broken governance promises hurt trust — and the bottom line

    Companies face intense legal and political pressure to break environmental and social promises, but it takes far longer to rebuild consumer trust than it does to break it, experts say.

    By Michael Brady • April 9, 2025
  • The prize center inside a Dave & Buster's restaurant
    Image attribution tooltip
    Michael Loccisano/FilmMagic via Getty Images
    Image attribution tooltip

    Dave & Buster’s overhauls its remodel strategy as sales continue to fall

    The restaurant chain still wants to offer unique experiences — but leaders are aiming for higher returns on investment.

    By April 8, 2025
  • People walk through Times Square.
    Image attribution tooltip
    Michael M. Santiago via Getty Images
    Image attribution tooltip

    Tariffs alarm consumers. Can CX help companies maintain loyalty?

    As markets plummet and prices rise, consumers are seeking cheaper alternatives. Now, CX leaders will play an even bigger role in fostering loyalty.

    By April 8, 2025
  • President Donald Trump displays a chart showcasing coming tariff rates at the White House on April 2, 2025.
    Image attribution tooltip
    Chip Somodevilla via Getty Images
    Image attribution tooltip

    5 CX experts on how leaders can tackle tariff challenges

    Whether companies absorb the brunt of cost increases or pass them on, the right approach to customer relationships can ease the struggle.

    By , April 4, 2025
  • A person shopping in a grocery store, carrying a shopping basket and reading the ingredient label on a bottle.
    Image attribution tooltip
    kali9 via Getty Images
    Image attribution tooltip

    NRF expects ‘slower trajectory for consumer spending’ in 2025 as tariffs fuel uncertainty, inflation fears

    Retail sales could grow 3.7% at best — or well under 3% — as many consumers reach the limits of their spending power, the trade group said.

    By Daphne Howland • April 3, 2025
  • An image of a sign with a red apple and the word Applebee's
    Image attribution tooltip
    Andrew Burton via Getty Images
    Image attribution tooltip

    How Applebee’s designed its customer insights program

    The restaurant chain incorporated feedback from a range of stakeholders to ensure its customer insights are actionable and readily available.

    By April 2, 2025
  • The Federal Trade Commission emblem on the Constitution Center in Washington, D.C.
    Image attribution tooltip
    Laurel Deppen/CX Dive
    Image attribution tooltip

    FTC considers petition for digital labels on apparel

    The American Apparel and Footwear Association's petition says online garment care instructions will inform customers about product care, reduce waste and save money.

    By Laurel Deppen • April 2, 2025
  • A person carrying a tote bag looks at items on a grocery store shelf
    Image attribution tooltip
    Brandon Bell via Getty Images
    Image attribution tooltip

    Consumer spending during Q1 shrinks for first time since pandemic

    “Stockpiling ahead of potential tariff implementation on a wide range of consumer goods could lead to a pullback in goods spending later this year,” the Conference Board said.

    By Jim Tyson • April 1, 2025
  • The Temu website is displayed alongside the official logo on screens.
    Image attribution tooltip
    Ben Montgomery via Getty Images
    Image attribution tooltip

    Temu accused of acting in bad faith in addressing customer complaints

    A class action lawsuit alleges the fast fashion company is scheming to prevent customers from filing claims.

    By Laurel Deppen • April 1, 2025
  • The outside of a David's Bridal store.
    Image attribution tooltip
    rustycanuck via Getty Images
    Image attribution tooltip

    David’s Bridal CEO on transforming the brand experience for today’s brides

    CEO Kelly Cook is focused on “changing and twisting the dials of the company” to keep up with brides’ evolving expectations for the wedding shopping and planning experience.

    By April 1, 2025
  • The DeepSeek app is seen on a phone on January 28, 2025 in Hong Kong, China.
    Image attribution tooltip
    Anthony Kwan via Getty Images
    Image attribution tooltip

    Is generative AI pushing brands into search-first digital design?

    As generative AI reshapes consumer shopping habits, brands face a critical choice: adapt their digital experiences to search-first, conversational design or risk falling behind.

    By Rosalyn Page • March 31, 2025
  • H&M and Charli XCX takeover Times Square
    Image attribution tooltip
    Courtesy of H&M
    Image attribution tooltip

    Inside H&M’s digital relaunch and approach to multichannel experiences

    Head of Digital Jenn Volk explains how the retailer reimagined digital to increase brand storytelling around moments like its Charli XCX collaboration.

    By Chris Kelly • March 28, 2025
  • Two people walk past a Chase bank ATM.
    Image attribution tooltip
    Michael M. Santiago via Getty Images
    Image attribution tooltip

    Banks offer more customer support, boosting satisfaction

    Despite economic anxiety, customers’ satisfaction with their banks is strong — and growing stronger, J.D. Power found.

    By March 28, 2025
  • A woman is on the phone with customer service and holds her credit card.
    Image attribution tooltip
    fizkes via Getty Images
    Image attribution tooltip

    There’s a big gap between what consumers and CX leaders value

    Consumers value first-contact resolution and knowledgeable agents significantly more than customer experience leaders, a Genesys survey finds.

    By Michael Brady • March 27, 2025
  • A woman stands in a supermarket.
    Image attribution tooltip
    Brandon Bell via Getty Images
    Image attribution tooltip

    As inflation looms, brands have to work harder for loyalty

    Price sensitivity tops the list of purchase considerations, forcing consumers to trade down, according to the EY Future Consumer Index.

    By March 26, 2025
  • A woman looks down at a grocery item next to a freezer case
    Image attribution tooltip
    Courtney Hale via Getty Images
    Image attribution tooltip

    Consumer expectations for future plunge to 12-year low on tariff anxiety

    Pessimism about price pressures rose, with expectations for inflation in 12 months increasing to 6.2% this month from 5.8% in February, the Conference Board said.

    By Jim Tyson • March 26, 2025
  • Image attribution tooltip
    Scott Olson via Getty Images
    Image attribution tooltip

    Why Shake Shack’s parent company ties employee experience to CX

    Employees won’t offer customers consistently good experiences unless they like their job and coworkers, according to Shake Shack founder Danny Meyer.

    By March 25, 2025
  • A street lined with restaurants and shops.
    Image attribution tooltip
    littleny via Getty Images
    Image attribution tooltip

    Retailers deploy AI in pursuit of CX gains, loss prevention

    Despite adoption plans, companies are grappling with system integration issues, a lack of training resources and frayed customer trust, according to Everseen.

    By Lindsey Wilkinson • March 24, 2025
  • a worker in an orange vet sits stop a steel beam
    Image attribution tooltip
    kali9 via Getty Images
    Image attribution tooltip

    Economic data ‘point to headwinds ahead,’ Conference Board says

    Economists at several organizations have recently warned of trade war risks and forecast slower economic growth this year.

    By Jim Tyson • March 21, 2025
  • Professionals have a meeting in front of a computer.
    Image attribution tooltip
    PixelsEffect via Getty Images
    Image attribution tooltip

    Most executives see the potential of AI for experiences, but many remain wary

    While AI can have a measurable impact on the bottom line, leaders need to embrace significant changes to their governance if they want the full benefit, experts say.

    By March 20, 2025
  • A traveler walks past a Southwest Airlines airplane as it taxies from a gate at Baltimore Washington International Thurgood Marshall Airport on October 11, 2021 in Baltimore, Maryland.
    Image attribution tooltip
    Kevin Dietsch via Getty Images
    Image attribution tooltip
    Deep Dive

    Can Southwest make investors and its most loyal customers happy?

    The airline has enjoyed unusual brand loyalty. But under activist pressure to shore up profits, Southwest is gambling with what customers love most.

    By Updated March 19, 2025