Strategy: Page 7
-
Information overload: How too many reviews overwhelm shoppers
Reviews can help inform customers, but too many can hinder the shopping experience, overwhelming consumers to the point of decision paralysis.
By Lisa Scherzer • July 9, 2024 -
Mobile apps drive fast food satisfaction — so long as service is speedy
High-quality mobile apps can be central to the fast food experience if they enable improvements across the entire customer journey.
By Bryan Wassel • July 8, 2024 -
Trendline
Loyalty
In this Trendline, CX Dive explores where and how leaders are encouraging customer loyalty.
By CX Dive staff -
The Supreme Court struck down the Chevron doctrine. What does that mean for CX leaders?
Consumer rights groups say the decision jeopardizes federal regulations meant to protect the public. CX leaders in all industries will have to constantly adapt.
By Kristen Doerer • July 8, 2024 -
How California’s ‘junk fee’ laws could impact legislation nationwide
The state is now a testing ground for rules affecting how hotels and other accommodations display mandatory fees.
By Noelle Mateer • July 2, 2024 -
California changes junk fee disclosure for restaurants
The state says restaurants, bars, grocery stores and grocery delivery services are exempt from new transparency rules set to go into effect Monday.
By Aneurin Canham-Clyne • July 1, 2024 -
Walgreens promises better CX as it shrinks store footprint
The pharmacy retailer is working on reducing wait times for patients and improving backend automation to boost customer experience.
By Bryan Wassel • June 28, 2024 -
Albertsons, Fresh Thyme execs talk grocery consumers’ changing behaviors
Where shoppers are fulfilling their meal needs “looks really, really different than it did a few years ago,” Lisa Kinney of Albertsons said during a virtual event.
By Sam Silverstein • June 28, 2024 -
Citi tops list of bank customer satisfaction for financial advice
Advice is a key component of customer experience at financial institutions, but banks have room to improve, according to J.D. Power.
By Kristen Doerer • June 28, 2024 -
Companies don’t need pricey tech to improve customer service, Gartner says
Careful planning and data organization can help companies resolve customer service journeys in fewer channels without breaking the budget.
By Bryan Wassel • June 27, 2024 -
Customers want rewards and exclusive perks from loyalty programs, survey finds
Consumers want the ability to earn rewards points towards discounts, bonuses or exclusive merchandise, according to a Snappy survey.
By Kristen Doerer • June 27, 2024 -
Customer experience scores plummet to record lows, Forrester finds
For most companies, performance dropped across three metrics — effectiveness, ease and emotion. Only airlines bucked the trend.
By Kristen Doerer • June 26, 2024 -
Shoppers don’t love in-store experiences as much as retailers think, study finds
Consumers want fun, efficient in-store experiences that blend seamlessly with online experiences, a RSR and Jumpmind study found.
By Bryan Wassel • June 25, 2024 -
New Balance launches trade-in program in nearly 100 stores
In partnership with Archive, the brand is scaling its Reconsidered program where customers bring in gently worn footwear to receive a voucher toward their next purchase.
By Tatiana Walk-Morris • June 25, 2024 -
Brooks turns shoe finding into zero-party data
The brand provides customers a guide to find the best running shoe for them. Its questions also help collect zero-party data.
By Kristen Doerer • June 24, 2024 -
Foot Locker simplifies loyalty program, adds cash back
The shoe retailer soft launched a revamped FLX loyalty program last week, using extensive voice of the customer research to offer tangible rewards, a Foot Locker executive told CX Dive.
By Kristen Doerer • June 24, 2024 -
Kroger associates help drive ‘dramatically reduced’ order fulfillment times
The company credited investing in its associates with speeding up digital grocery orders and improving in-store experiences.
By Bryan Wassel • June 21, 2024 -
How can brands use generative AI without alienating customers? ‘Disclose, disclose, disclose’
Consumer trust in generative AI is exceedingly low. It’s up to brands to bring customers along as they deploy the technology — or risk losing their trust.
By Kristen Doerer • June 21, 2024 -
Dave & Buster’s sees customer satisfaction growth despite higher game prices
Guest satisfaction scores are at historical highs, and CEO Chris Morris believes there is room to increase game prices without taking a hit.
By Bryan Wassel • June 14, 2024 -
Discounters are winning as shoppers demand high quality and low prices: report
Chains like Aldi and Walmart are gaining ground with shoppers by stepping up their focus on fresh food and convenience, Boston Consulting Group found.
By Sam Silverstein • June 13, 2024 -
How pricing intersects with CX
Not all businesses consider pricing a function of customer experience. But one typically impacts the other.
By S.L. Fuller • June 13, 2024 -
A look at Verizon’s individualized approach to customer experiences
Our strategy is “not about the larger Verizon — it’s about the individual customer and the individual interaction,” CCXO Brian Higgins told CX Dive.
By Bryan Wassel • June 12, 2024 -
Inclusive language can improve the employee experience, report finds
Organizations that don’t prioritize inclusive language in their communications send the message that they don’t prioritize belonging, McLean & Co. said.
By Laurel Kalser • June 11, 2024 -
How retailers can fight theft without hurting customer experience
Locked cases drive potential customers to online alternatives. Helpful associates assist customers while inconveniencing crooks.
By Bryan Wassel • June 10, 2024 -
Bath & Body Works loyalty members drove 80% of US sales
Satisfaction is up, too, with the loyalty program boasting a 93% satisfaction rating, according to a recent earnings report.
By Kristen Doerer • June 7, 2024 -
Sam’s Club looks to members to bolster private label offerings
In a new initiative, the Walmart-owned club retailer is enlisting the help of 50,000 shoppers to help co-create products for its Member’s Mark line.
By Peyton Bigora • June 7, 2024